Lindsay Camp...

“Think of it as the antidote to
Eats, Shoots & Leaves: a book
about being a better writer that
isn’t interested in what’s correct,
only what gets results.”

...is one of our leading persuasive writers. He started his career
at J Walter Thompson, then the UK’s biggest ad agency.
In almost 25 years as a freelance writer, he’s written just about everything it’s possible to be paid for writing, from TV commercials
to training videos, websites to annual reports, customer newsletters
to promotional champagne labels.

He has four times been invited to judge the “Writing for Design” category in D&AD, the advertising and design industry’s Oscars.
And, in the same category, he’s been nominated for silver twice
in one year — the only writer ever to have achieved this.

He’s had a dozen children’s books published, and also loves
writing poetry. He wonders, incidentally, why in this kind of blurb people always refer to themselves in the third person?

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