Kind words

“A cunning, masterly and hugely readable book... I hope
it’s read by every marketing manager, sales director,
customer relations officer and chief executive in the land.”
Jeremy Bullmore, former creative director and chairman of J Walter Thompson,
columnist for Campaign, Management Today and The Guardian

“Lindsay Camp is a dangerous man, and this is a dangerous
book. Behind that charming exterior lies the revolutionary
thought that words can change people, organisations and
the world. Whatever next? I know, he persuaded me, but...”
John Simmons, author of We, Me Them & It: How to Write Powerfully for Business

“I would have described this book as educational, entertaining,
compelling and persuasive but, having read it, I’d say it will
liberate and transform your communication skills.”
Ben Casey, creative director of The Chase and Professor of Design at the University
of Central Lancashire

“This is a masterpiece in persuasive writing... Camp’s
enthusiasm is infectious and will have you thinking about
the three Rs – Remember the Reader and the Result – every
time you set pen to paper or finger to keyboard. The fourth
and fifth Rs? Recommended Read.”
Management Today, September 2007

“Absolutely thrilling.” Anthony Simonds-Gooding, Chairman of D&AD

“If you write anything – ads, articles, newsletters, scripts,
blogs, emails – this book will give you the thinking tools
to make them ten times better. Why just write when you
can persuade? And why read an ordinary book when you
can read one that amuses and delights with every
insightful paragraph?”
Marty Neumeier, author of The Brand Gap and Zag, and founder of Neutron LLC

“Without question the best, most unputdownable book on
the subject of persuasive writing that has ever been
dedicated to me.”
David Stuart, founder of The Partners and former President of D&AD

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